On-Page vs. Off-Page SEO: Key Differences

Search Engine Optimization (SEO) is the foundation of online marketing. It generates organic traffic, creates brand awareness, and ensures online business success. SEO can be classified under two basic categories: On-Page SEO & Off-Page SEO. Though both are meant to improve your website’s ranking on search engines, they function in different fields and include different strategies. In this wide ThinkPixel Institute of Digital Marketing blog post, we will dive deep into the principal distinctions between On-Page & Off-Page SEO, their elements, and best practices to allow you to excel in both. What is SEO? Search Engine Optimization (SEO) refers to the art of optimizing your website to position higher in search engine results pages (SERPs). It involves enhancing both your site’s structure and content as well as procuring external signals that improve your site’s credibility & authority.