5 Common Mistakes in Ecommerce PPC Strategy and How to Fix Them

Many brands make costly mistakes when running PPC for ecommerce sites—from targeting broad keywords to neglecting negative keywords. A well-executed ecommerce PPC strategy eliminates wasted ad spend and improves campaign performance. Hiring a PPC agency for ecommerce can provide the expertise needed to fix errors, optimize bids, and ensure better conversions. Learn the top mistakes to avoid and how to refine your PPC campaigns for long-term success.